Mumford & Sons, been hearing about them for some time, was kind of guessing that they were the annual Fleeting Foxes. So their new video Winter Winds is not surprising in that sense, but It is totally repellant with massive amounts of rural beard-o-cliche. I proceeded to ask Boran Guney, one of my partner buddies at Etrafta to write three lines about it critically knowing how he hates everything hip, folk & cliche. Here’s what he blurted out :

“Another shameless example of rampant irishxploitation, these blokes sound as ethnic and authentic as doner kebab in Brixton (or the Irish Pub in İstanbul). Roll over Celts.”

He should be a regular commentator, isn’t he?